Unified View
Empowering you with a single, 360 view of your customer
The Unified View capability provides key role players in your business with a complete view of a customer’s profile. In a single place, role players can access all the information collected on a customer - their personal data, products purchased, servicing history, customer interactions, as well as third party data. In addition to driving efficiency, this aids your business and employees in better knowing and understanding your customer so that you may personalise products, services and customer interactions, resulting in a better customer experience and improved likelihood of long-term retention.
Another benefit to a Unified View is predictive customer analysis. Due to a better understanding of the customer, our system is able make certain predictions about what outcomes we might expect and how certain customers might behave. For example, it knows that a claim is likely to be repudiated for a specific customer and that they are likely to engage the call centre to express their dissatisfaction. As a result, the system is able to notify and prepare a service agent so that when the dissatisfied customer’s call is received, the call is automatically routed to a service agent who has context of the problem at hand.
