MIP’s Campaign Management capability helps businesses segment & target their customer base. Thereafter it supports the management and execution of direct marketing and service campaigns through email, WhatsApp and telephony. The capability supports four stages — planning, executing, tracking, and analysing the marketing or service campaign. Typically, campaign management is often centred around a product launch or an event in the sales cycle but it can also be used to directly address a business issue or change with customers who are impacted by it.